In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

Acquired distinctiveness, or secondary meaning, means that consumers recognize the mark as the source of the brand. For ...

Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through ...

Blurring occurs when the power of the mark is weakened through its identification with dissimilar goods. For example, Kodak brand bicycles or Xerox brand cigarettes. Although neither example is likely ...

Brooks Brothers is an iconic American brand, worn by 41 out of the 46 presidents to date, Ohashi points out. Taking on the ...

Meghan Duchess of Sussex has received a setback in her exercise in branding after the U.S. Patent and Trademark Office tossed ...

Swiss watch brand Norqain has added to its flagship Independence line, home of the viral Wild One Skeleton, with an ...

An increasing number of studios, agencies, platforms – and even an AI-infused service – are trying to help brands write ...

"Hilly’s character reminds me of American Christians who constantly express anger, fear, meanness, entitlement, judgment and ...

Gradually the longer ads and subtle narratives turned into the Sharma family ostensibly selling stuff – card management controls for example – in six second digital video ads. Briefs to the agency ...

The USPTO called attention to the O in the brand’s insignia, claiming that its “description is inconsistent with the mark on the drawing.” “Descriptions must be accurate and identify only ...

Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making ... from item to item. For example, we've seen skirts on ...