Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Gatorade, as the pioneer of sports drinks, is the choice of professional athletes at home and abroad, but consumers mistakenly believe that "professional athletes need to drink sports drinks, ordinary ...

The Saints quarterbacks use EA Sports new NFL Madden 20 for target practice in today's QB challenge presented by EA Sports.

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

NFL Network Insider Mike Garafolo details former NFL quarterback Tom Brady's proposed partial ownership of the Las Vegas Raiders. New Orleans Saints defensive end Cam Jordan joins "NFL Total ...

Whether you're looking for inexpensive gifts for teenage boys or splurge-worthy finds, check out these 60 gifts for any teen ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...