This $1.1 billion deal came less than two years after the UFC and WWE merged and formed one parent company named TKO. At this time, both promotions, one fighting and one professional wrestling, have seen massive increases in their broadcasting deals to make the conglomeration of companies even bigger.

Major media rights deals with Paramount and Disney/ESPN fuel investor optimism around TKO's revenue growth potential.

CBS, the first broadcast network to broadcast a live MMA event, could begin showing live UFC events beginning in 2026 with the new media rights deal between UFC parent company TKO Group Holdings and Paramount. Among those potential CBS events is the proposed UFC card on the White House lawn, according to UFC CEO Dana White.

It’s being reported that WWE and its corporate parent, TKO, have an option to buy TNA Wrestling, though it’s likely that what they really want is to use the right of first refusal that comes with the option to control who ends up with the Nashville-based wrestling company.

TKO COO Mark Shapiro recently expressed his views on the pay-per-view model currently used by the UFC. He argues that this model serves as a barrier, preventing fans from fully enjoying and accessing their content.

TKO Group Holdings rode strong revenue from its twin profit engines, the UFC and WWE, to beat analysts' consensus second-quarter expectations.

The news of the end of pay-per-view was initially celebrated by fans, whose expenditure year-on-year could drop by around $1,000 to watch all of the events. White even noted in his initial statement that the sport will grow massively due to the removal of pay-per-view.

The S&P 500 slipped 0.3% on Monday, Aug. 11, 2025, ahead of a key inflation report on Tuesday and as President Trump pushed back the deadline for higher China tariffs.

That's what Dana White told Baysangur Susurkaev after a devastating body kick knockout Tuesday at the UFC Apex in Las Vegas. Susurkaev (9-0) teeped Murtaza Talha (7-2) in the midsection for the TKO stoppage at 3:04 of Round 1. The middleweight bout took place at Dana White's Contender Series 77, the show's season premiere.