The NFL got its first look at Cleveland Browns' rookie quarterback Shedeur Sanders on Friday night. In the team's preseason opener on the road against the Carolina Panthers, Sanders received the start due to injuries being nursed by Kenny Pickett and Dillon Gabriel.

The Cleveland Browns have seen their share of rookie sensations, but Shedeur Sanders is bringing something entirely different to the lakefront — a cultural phenomenon that extends far beyond his on-field performance.