When Nvidia CEO Jensen Huang takes the stage this week for the company's annual software developer conference, he will defend his nearly $3 trillion chip company's dominance as pressure mounts on its biggest customers to rein in the costs of artificial intelligence.

Nvidia Corp. shareholders are hoping that a keynote speech from chief executive Jensen Huang can deliver enough optimism to help sustain the stock’s recent rebound.

NVIDIA's GPU Technology Conference, also known as GTC, is coming up. The event is happening March 17-21 in San Jose, but you can also follow along with all the big developments here at Engadget. We'll have a liveblog for the keynote with CEO Jensen Huang on March 18 at 1PM ET (or 10AM PT),