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With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.
Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
Team introduces permanent brand identity including colors, logos, and jersey designs; Utah Mammoth name chosen by fans ...
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