As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Sara Tendulkar sipped on a cup of matcha to make sure her skin glows throughout the day. The nutritionist mentioned that the ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...