For the fifth time in his six years in the NFL, Philadelphia Eagles quarterback Jalen Hurts will have a new play-caller. Going back to his college career at Alabama and Oklahoma, Hurts will have his 13th different play-caller in 10 seasons.

Since winning Super Bowl LIX MVP, Jalen Hurts has been everywhere. The Eagles quarterback has been the focus of major campaigns with the Jordan Brand, and he just became the first NFL player to endorse Sprite in a new commercial poking fun at Hurts’ stoic demeanor and bad questions from reporters.

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” campaign, the beverage’s first involving an NFL player.