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Delta denies using AI to come up with inflated, personalized prices
In a letter to lawmakers who accused Delta of using AI to spy on customers' personal data in order to "jack up" prices, Delta insisted that "there is no fare product Delta has ever used, is testing, or plans to use that targets customers with individualized prices based on personal data."
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In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.
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