Sports media giant ESPN is launching a new direct-to-consumer streaming service, ESPN DTC, on August 21, the network announced Wednesday.

And at the same time, the company announced a major deal with the WWE, bringing its premium live events, including WrestleMania, SummerSlam, and the Royal Rumble, to the service beginning next year, as well as an expanded rights deal with the NFL, including the NFL Draft, and a bundle that includes the NFL+ streaming service.

A day after announcing the N.F.L.’s ownership stake in its sports network, Disney reported a 16 percent increase in adjusted per-share profit.