WhatsApp has announced the development of a new AI-powered feature designed to help businesses manage customer interactions ...

WhatsApp’s monetisation features are seeing rapid adoption in emerging markets where the messaging app is already the default communication tool. Countries like India, Brazil, Indonesia, and Nigeria ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

In this crowded digital ecosystem, conversational AI delivered via platforms like WhatsApp is emerging as the preferred channel for customer service, dramatically changing how businesses interact ...

From cost savings to higher customer satisfaction, the WhatsApp Business API ... With the right tools, you can provide the kind of service that meets your customers where they are, when they ...

This was announced recently by Meta, the parent company of WhatsApp ... other message types, service conversations are user-initiated and allow businesses to respond to customer queries throughout ...