They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country, city, language, the Channels they are following, and how they interact with ads they see,

"Meta's trying to turn WhatsApp into a platform without users realising it and if they move too fast or it starts to feel like another ad network, people might disengage or maybe