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Astronomer releases Gwyneth Paltrow ad

Worcester Telegram on MSN · 1d

Astronomer hires Gwyneth Paltrow as spokesperson following viral Boston Coldplay incident

Gwyneth Paltrow, the ex-wife of Coldplay's Chris Martin, was hired as a temporary spokesperson for Astronomer.

ABC News on MSN · 1d

AI firm Astronomer taps Gwyneth Paltrow after viral Coldplay incident

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

Euronews (English) on MSN · 1d

How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

6hon MSN

Is Astronomer ex-CEO Andy Byron preparing to sue Coldplay? We investigated the rumor

Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that ...

Soy Nómada on MSN2d

How Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

FingerLakes1.com9d

Astronomer CEO Andy Byron resigns after viral Coldplay concert

Astronomer CEO Andy Byron resigned after a viral Coldplay video sparked online speculation and company scrutiny.

10d

Astronomer CEO Andy Byron Placed on Leave After Viral Coldplay Concert Moment

"Cofounder and Chief Product Officer Pete DeJoy is currently serving as interim CEO," the software company said.

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